Mountain Bike Action “Discoveries” are products or services that have been recently introduced or
that you may not have heard about before. These are not tests or evaluations (that’s why there are no
star ratings), but we found them interesting enough to want to pass this information along to you. ;
Finishing touches: Sometimes a new bike just isn’t yours until it has a bit of personality.
Sure, bike companies put a lot of time and effort
into coordinating the colors on their complete
bikes, but there always seems to be that part of us
that digs the one-off component—the touch that
takes a bike off the shop floor and makes it yours.
This is where Purely Custom comes in.
Purely Custom offers three different levels of
personalization. You can color coordinate your
seatpost clamp with your headset cap and bar
ends and a host of other small parts with their
“standard” option. Or, go a step further with the
“custom” option, and select an image from their
collection to be engraved on the parts. If you’re
really going all in, you can choose the “purely
custom” option that lets you have
whatever you’d like
engraved on your
aftermarket parts. We
personally like the Jens
legs” on the top cap
for a bit of extra
motivation when you
are losing the battle
against lactic acid
during a race.