Precision alignment: Every Intense
frame goes through an alignment
process after welding to ensure the
frame is perfectly straight.
were competing with a different market. Big guys got the jump on carbon
because of the costly entry price,” says
Being an aluminum-only brand up to
that point, Intense made the difficult
decision to pour resources into carbon
fiber development at the sacrifice of
the factory racing program. “I figured if
we didn’t make the jump to carbon, I’d
be back in my garage making one-off
aluminum bikes,” Steber says. Proving
that he made the right decision, many
of his aluminum-only competitors
became smaller, while Intense continued to grow to include five carbon
While Intense’s carbon frames are
made overseas, they have still kept
their factory open here in America,
cranking out four different aluminum
models, much like they always have.
Along with the aluminum frames, they
also build all the finishing pieces and
linkages for the carbon models at their
factory and assemble the bikes there.
Jeff admits it’s probably not the most
cost-effective way they could do things,
but he feels the benefits of keeping
manufacturing under his roof are too
important to give up.
Aside from keeping a close eye on
quality control, the factory has also
allowed Intense to be light on its feet
as a brand—building prototypes at will,
Raw to race-ready: Intense has a
serious collection of CNC machines
on-site that help turn raw blocks of
aluminum into beautiful linkages,
head tubes and bottom brackets.
Keep it local: Jeff is a firm believer in buying
local when possible. For powdercoating and
anodizing, Intense has built strong relationships with local businesses. This has cut
down on overall costs and streamlined production, all while growing the local economy.
adapting to changing trends and pushing the boundaries of current design—
allowing Jeff to continue to grow
Intense as he always has: hands-on. ;