Specialized Takes a Stand
on Counterfeits That Can Kill
As the Internet shopping realm continues to grow, so does the opportunity for
low-cost, counterfeit products. In a world
that’s full of these counterfeit goods, the
cycling industry is not immune. When you
think “counterfeit,” you probably envision
a back-alley deal on the streets of Hong
Kong for a cheapo gold watch. Thing is,
though, when that Bolex you bought fails,
it won’t put your face in a rock garden at
50 mph. Specialized has seen a rise in
both counterfeit frames and components
in the past few years, and is striving to
keep them out of riders’ hands and in the
Marzocchi has been an iconic suspension brand for many years.
When they hit financial turmoil last year, we were disappointed to
hear that we may never feel that buttery-smooth suspension again.
Well, the tides have turned, and we’re happy to announce that
Marzocchi will be back in full force in 2017 with a full product line.
It has been six months since Fox acquired the Marzocchi brand,
and they have announced that the integration is almost complete.
Production has begun under the control of Fox’s quality-control
process with the Fox Factory team support in Taiwan. They have
Marzocchi Returns in Full Force With Fox!
a few interesting points on their recent
—“Our goal, regardless of the product,
is to provide optimal bikes and equipment
for riders around the world, with safety
being our utmost concern,” said Slate
Olson, Specialized CMO.
—The team at Specialized began to
notice counterfeit products circulating on
eBay back in 2008. The Brand Protection
team has grown to 14 employees, positioned around the world and covering a
vast number of languages.
—In 2015 this team conducted counter-
feit-seller take-downs on over 85 e-com-
merce platforms, averaging over $15 mil-
lion USD of counterfeit products removed.
Specialized has established relationships
with eBay, Alibaba, Facebook, PayPal and
Visa to stop counterfeit cycling products
and cripple the flow of illicit money,
—As a reminder to riders around the
world, when searching for a new bike,
helmet, carbon frame, handlebars or even
cycling gloves, remember to buy directly
from certified retailers to ensure you
receive the authentic product.
—To the naked eye, many of these
products look the same as the real production version, but when put to impact
and stress tests, the products can fail
catastrophically and can be fatal to the
person using it. Bottom line, if the deal
sounds too good to be true, it very well
This road handlebar
could go unnoticed
as a counterfeit to
any untrained eye.
Sample of a counterfeit Specialized carbon bar.
integrated and expanded Marzocchi’s global distribution network
and are actively training new distributors on their current and past
product lines. Warranty and service procedures are established per
Fox standards and executed as such around the globe.
Marzocchi has also begun future product development. In order
to guarantee the continuity of the brand, Fox has hired several
engineers with over 90 years of combined experience with the
Marzocchi brand. The 2017 product offerings will see a widened
and complementary lineup throughout the range, spreading from
cross-country to downhill and dirt jumping.