Speaking The Hard Truths For Over Two Decades
MBA: You’ve built a one-man team with support from
companies like Ibis, X-Fusion, Lazer Helmets, Oakley and
GoPro to name a few. Any desire to expand that and bring
in a few young riders?
Brian Lopes: It definitely would be something cool to
do. I just don’t know if I could put together the resources to
do that. It’s hard enough putting together my own package.
Everyone has been cutting back on budgets. As much as I
think it would be fun and definitely cool to do, I’ve never
put that much effort into trying to make it happen.
The MBA Brian Lopes interview
Eliminated: The UCI came up with a new World Cup event for
2012 called the Eliminator, and Brian killed it at the opening
round. This freaked the Euros out, and subsequent rounds were
redesigned to minimize Brian’s strengths. Photo by Rob Jones
hasn’t switched to racing in age categories
since turning 40. When
he picks an event, like
the Air Downhill at the
Whistler Crankworx, he
plans on winning and
goes head to head
with the fastest.
The motherly Cracker Barrel waitress clearing the breakfast plates innocently asked, “So how was breakfast, boys?” Brian Lopes takes a second, cocks
his head toward the waitress, squints and says, “It was edible, I guess.” Like others who don’t know or understand
Brian Lopes, the waitress was surprised by his gruff
response, but it was just another example of Brian being
Brian—and, as it turns out, being very accurate.
Brian Lopes has been called a whiner, complainer and
prima donna. He doesn’t have that softening filter that
normal people use during “polite” conversation. And that
is exactly what makes Brian so valuable. If you have thick
enough skin and are willing to listen, you will learn from