When Troy Lee Designs signed Aaron Gwin
in 2013, Troy wanted to do a signature helmet
that showcased Gwinny’s wilder side. While
most people think of Aaron as the quiet, serious racer guy, he is actually a bit of a jokester
and really likes a bright pallet of exciting
colors. Troy and Aaron sat down last year to
design the helmet that could encapsulate his
style. Aaron really likes vintage signs, those
bold colors of SoCal night skies and neon
lights, and they brought all that out in the
helmet. This is the very first drawing Troy did
for the helmet.
INSIDE THE TROY LEE
DESIGNS PAINT SHOP
Back to the drawing board: Troy Lee turned off the computer and put pencil to
paper to sketch out rough ideas of what the Gwinny signature helmet should look
like. The drawings come alive as input from design and production staff, as well
as Aaron, are worked into the design. Troy has the toughest task of picking the
best of all the ideas and coming up with the finished graphics.
Final artwork: Not every idea makes it to production. The very first drawing Troy did had
those little dots, but they never looked right on the first sample from the custom paint
shop. Aaron changed the front mouthpiece a bit, and Troy liked that, and off it went into
production. This is the final product. Looks fast enough to win a World Cup.